SESSION HELMET
LAUNCH
SMITH OPTICS
ART DIRECTION
PRINT LAYOUT
PHOTOS: ADRIAN MARCOUX
VIDEO: SUBJEKT OBJEKT
Once exclusively a snow brand, Smith is now an ever-growing force in the bike industry. 2018 marked the launch of five new helmets for the Smith bike lineup - including the "Session". As lead designer on this project, I was tasked with developing a creative direction for both photo and video, as well as layout for print and digital distribution. The Session helmet has been a huge success in its first year, and continues to be marketed as an approachable helmet for anyone looking to adventure on two wheels.
